Amazon Kindle with Ads

Even though I do not own a standalone Amazon Kindle device, I am Kindle user. I use the Kindle application on my smartphone to read books. I considered buying a Kindle, but have not done so yet. I would love to have one, but don’t have the cash to justify reading the books on another device instead of my phone when reading them on my phone works just fine.

Amazon recently introduced a new version of the 3rd generation Kindle. It is nearly identical to the Wifi-only version but shows advertisements when the device is “off” and on the home screen when browsing books and whatnot. For this, you get $25 off the price of $139. This leaves you at $114 for a device with ads vs. $139 for a device without ads. Not worth the $25 right now if you ask me; HOWEVER, I think over time we will see the price come down even further. If it is a viable advertising platform, I think Amazon will get to a “sell the razor cheap but mark up the razor blades” style of thinking. I can see a future where Amazon Kindles are more in the $20-50 range if you agree to advertising and perhaps carry a subscription of some sort (perhaps two or more paid magazine or newspaper subscriptions) on it. This model seems to work for the mobile phone industry. My $700 Android phone only cost me $99 as a result. I bet it will also work for Amazon once they work out the particulars.

Franklin’s 13 Virtues

On occasion, I tend to re-read books that have helped me through the years. For example, I regularly re-read Dale Carnegie’s books, David Allen’s “Getting Things Done”, and others. Right now, I’m re-reading Benjamin Franklin’s autobiography. Although I don’t think he ever got around to publishing his “Art of Virtue” book, I do like reading how he applied his 13 virtues to his life. Here they are:

  1. Temperance: Eat not to dullness; drink not to elevation.
  2. Order: Let all your things have their places; let each part of your business have its time.
  3. Resolution: Resolve to perform what you ought; perform without fail what you resolve.
  4. Frugality: Make no expense but to do good to others or yourself; i.e., waste nothing.
  5. Moderation: Avoid extremes; forbear resenting injuries so much as you think they deserve.
  6. Industry: Lose no time; be always employed in something useful; cut off all unnecessary actions.
  7. Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation.
  8. Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable.
  9. Silence: Speak not but what may benefit others or yourself; avoid trifling conversation.
  10. Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.
  11. Justice: Wrong none by doing injuries, or omitting the benefits that are your duty.
  12. Chastity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.
  13. Humility: Imitate Jesus and Socrates.